Tips to Identify a Fake Review
Below we have listed some factors that can prove a review to be fake.
Review Length
Paid reviews are usually four to five lines long simply because the reviewer doesn’t have much information to share as he/she didn’t test the product. Also, the usually aren’t too short, as the manufacturer paying for the fake review requires a good description from the reviewer. I have also seen people asking for fake reviews on freelance sites, and they mostly write in the description that they need reviews four to five lines long.
Check Vague Tone
Most fake reviews usu ally consist of vague words that don’t actually tell what a product can really do, like “good,” “amazing,” “the best,” “excellent” or “very bad,” “pathetic,” “waste of money,” etc.
Check Rating
Fake reviewers mostly give a five-star or one-star rating of the product. This isn’t a good way to detect a fake review, but combined with other factors in this list it creates a good base.
Check Verified Purchase
See the History of a Reviewer
If you click on the name of a reviewer, you will be able to see their complete profile along with their recent reviews. If you see they constantly write negative or positive reviews with the same tone, then there is a good chance that their reviews are fake. Also, if they reviewed multiple products in a short period – like three to four products per day – then they might be being paid for the fake reviews.
All these above factors alone might not be able to prove a review is fake, but combined they could become solid evidence.
