1. Create An Account

If you are new to YouTube, you can set up an account in a flash using your Google credentials. If you don’t have a Google account, then create one and return to the YouTube sign in page. Once you have an account, a channel will automatically be created for you. To begin adding video, click the “Upload” button in the top right corner. The video will be added to your channel. To view your channel, click on your username at the top of the screen.

On the left side of the screen, under the “Subscriptions” tab, you will see “Social”. This is where you will begin the steps to link your social media accounts to your YouTube channel.

In order to start sharing your content and viewing your contact’s video feed, begin by connecting your social media accounts. Connect your Google+, Facebook, Twitter and Orkut accounts by clicking “Connect” next to any you want to share content to. It will prompt you to sign into those accounts during the setup process, but not again after it is linked. If you ever want to unlink an account, simply click “Disconnect.”

Once you are connected to your social media accounts, the feed on your YouTube channel will auto-populate all the video’s that your friends and social media contacts have been watching.  You can get a better feel for your subscribers interests by clicking their name. Doing this will bring you to the social media account from the social network the content was shared on. This method is fine for specific viewing but not the best way to see who your audience is. A better way to build better content and gauge demographics and interests, is by using YouTube Analytics.

Linking your social media accounts will save you time, by seamlessly updating all linked accounts whenever you upload or favorite new content. This method will increase the exposure your content receives, increasing your chances of creating viral material.  Whatever method you choose to promote your business, make sure that all of your social media accounts represent a cohesive view of your business.